Alex Piscatelli

619-415-5340 | alexpiscatelli@gmail.com

EXPERIENCE

Programming Assistant at KPBS — August 2015-Present

  • Created social media posts for national PBS and local programs and shared them via the official KPBS Facebook (@KPBSSanDiego), Twitter (@KPBS) and Instagram (@KPBS) accounts, increasing viewership on all four of KPBS’ multichannels
  • Wrote press releases and created media toolkits for KPBS Explore, KPBS’ local content initiative launched to create more local programming
  • Assisted with execution of events with local producers
  • Wrote copy for KPBS-TV on-air programming promos
  • Tracked ratings using Nielsen programs
  • Assisted with programming tasks by using ProTrack, QuarkXPress and Photoshop

Host/Creator at I Have a Lot of Questions Podcast — August 2017-Present

  • Hosted a comedy podcast interviewing a variety of guests
  • Edited using Audacity

Engagement Editor at The Daily Aztec — May 2017-Present

  • Oversaw all social media accounts for San Diego State University’s student-run newspaper, including Facebook, Twitter and Instagram, garnering a weekly engagement rate of more than 10 percent on Facebook on average and reaching more than 15,000 users per week
  • Created a weekly newsletter and distributed to over 1,300 readers
  • Organized weekly tabling events on campus, increasing The Daily Aztec’s visibility
  • Coordinated monthly all-staff meetings with guest speakers to increase involvement within the organization

Entertainment Host at KCR College Radio — September 2014-October 2017

  • Hosted a weekly one-hour show on San Diego State’s student-run radio station
  • Planned and executed all topics discussed on the show, ranging from personal anecdotes to pop-culture news
  • KCR College Radio was named Best College Station in the Nation at the 2016 Intercollegiate Broadcast System award ceremony.

Public Relations and SEO Outreach Intern at Power Digital Marketing — June 2017-August 2017

  • Crafted compelling pitches and conducted social influencer, blogger, top-tier and trade outreach
  • Built targeted media lists both manually and using Cision
  • Assisted in securing coverage and developing relationships with media, bloggers and influencers on a local and national scale, including contacts at Health Magazine, Romper, Family Education Network and Today’s Parent

Social Media Editor at The Daily Aztec— August 2016-May 2017

  • Ran all social media accounts for San Diego State University’s student-run newspaper, including Facebook, Twitter and Instagram, increasing following by 11% percent across all platforms and garnering a weekly engagement rate of more than 10 percent on Facebook on average
  • Managed project called People of SDSU, a weekly feature in which members of the SDSU community are interviewed; their stories are shared on all social media platforms
  • Oversaw giveaways, with prizes including a TV, KAABOO and Katt Williams tickets, and promoted them via social media platforms
  • Promoted to Engagement Editor in May 2017

Publicity Director at KCR College Radio — May 2015-October 2016

  • Wrote press releases and sent them to both on-campus and local media outlets and leaders, securing coverage on The Daily Aztec, SDSU NewsCenter and Fox 5 San Diego
  • Organized outreach opportunities at on-campus events
  • Kept track of KCR members’ involvement at events

Marketing & Events Summer Assistant at The Water Conservation Garden— 

July 2016-August 2016

  • Created social media posts for Facebook and Twitter promoting events at The Garden
  • Contacted media and event partners through manually created media lists
  • Assisted with the implementation and execution of events

News Writer at The Daily Aztec— September 2015-May 2016

  • Wrote articles for the news section of The Daily Aztec
  • Was on the crime beat and wrote a weekly crime report
  • Hosted a weekly newscast
  • Promoted to Social Media Editor in May 2016

 

EDUCATION

San Diego State University — Expected Graduation May 2018

  • Bachelor of Arts, majoring in journalism with an emphasis in public relations and minoring in communication
  • Activities: The Vagina Monologues, The Daily Aztec, KCR College Radio, PSFA Civil Core, Public Relations Student Society of America, Society of Professional Journalists—SDSU Chapter